A brand identity isn’t set in stone. As your brand grows and evolves, your brand identity may need to change as well. This could be due to a change in your target audience, a shift in your brand’s values or messaging, or simply the need to stay current and fresh. However, any changes to your brand identity should be carefully considered and strategically implemented. It’s important to maintain consistency across all touchpoints, and to communicate any changes to your audience. By evolving your brand identity over time, you can keep your brand relevant and engaging, while staying true to your brand’s values and personality.